Investment Consulting

Investment advisory services are provided across the energy sector, covering all stages from project implementation to long-term growth strategies.

Within this scope, financial structuring of energy projects is supported through Lenders’ Market Advisory, Financial Modelling, and Asset Valuation & Feasibility services, where the technical, financial, and economic viability of investments are assessed.

Mergers and Acquisitions (M&A) Advisory services are also offered to guide stakeholders through integration and acquisition processes, ensuring maximum value creation for all parties involved. These services enable the evaluation of investment opportunities, the mitigation of financial risks, and the achievement of long-term success within the energy sector.

Lenders’ Market Consulting

Lenders’ Market Advisory refers to consultancy services provided to financial institutions involved in energy investments. Using MarketSIM and other proprietary modelling tools developed by APLUS Enerji Danışmanlık, day-ahead market prices and income forecasts are modelled under various scenarios to deliver data-driven insights for financial institutions. Additional plant-specific analyses can be incorporated to support more detailed assessments within the scope of this service.

Mergers and Acquisitions Consulting

Mergers and Acquisitions (M&A) Advisory supports energy companies in effectively managing merger, acquisition, or divestment processes through comprehensive financial and operational analyses. As part of this service, detailed evaluations of target companies are conducted to provide financial insights and strategic guidance throughout the transaction. Additionally, consultancy is provided on financial modelling and valuation, enabling a thorough assessment of both current and future income potential of target companies through advanced financial models.

Income Forecast and Asset Valuation & Feasibility

Income Forecast and Asset Valuation & Feasibility Advisory aims to support decision-making processes through detailed financial and operational analyses for energy investments. As part of this service, comprehensive project cash flow models are developed, and the economic value of assets is assessed through detailed financial evaluations. Technical and financial feasibility studies are also conducted for both existing and emerging technologies, including renewable energy, battery storage, hydrogen and green ammonia projects.

In addition, market trends and potential changes are analysed to assess their impact on investment performance, providing strategic insights that strengthen competitive positioning. This service helps energy companies respond proactively to market developments and manage their investment processes efficiently.

Income Forecasting provides a comprehensive approach to optimising generation capacity for both thermal and renewable power plants.
For thermal plants, day-ahead market prices, ancillary service prices and technical inputs are considered to develop income maximisation models. For renewable plants, long-term hourly generation forecasts are prepared using meteorological data and international weather prediction models. The service aims to ensure that all energy resources are utilised efficiently and strategically.

Electricity Generation and Income Forecasting for Thermal Sources

This study focuses on developing optimisation-based forecasts for thermal power plants by assessing all factors that influence generation decisions, such as dispatch, maintenance schedules, day-ahead market prices and ancillary service markets. The process, known as dispatch modelling, supports power generators in optimising their operations and maximising market efficiency.

Electricity Generation and Income Forecasting for Renewables Energy Power Plants

For intermittent renewable power plants, forecasts are developed using international weather prediction data and meteorological variables. With APLUS Enerji Danışmanlık’s proprietary models, long-term hourly generation forecasts can be produced for existing or planned renewable assets.

Electricity Generation and Income Forecasting for Hydroelectric Power Plants

For hydroelectric plants with reservoir capacity, forecasts are developed to optimise generation schedules by taking into account hydrological expectations, minimum flow requirements and input data. The resulting models provide strategic insights to maximise the generation efficiency and economic performance of hydro assets.

The Electricity Retail Consulting service provides comprehensive analyses of market dynamics and customer segmentation to help retail electricity suppliers strengthen their competitive position.

As part of this service, market share and profitability forecasts are developed for both current and potential customer segments in the regulated and non-regulated markets. The historical development of retail tariffs is analysed, and forward-looking projections are produced based on consumer types and demand patterns.

Detailed assessments are also conducted for procurement and cost structures, along with risk and tariff modelling analyses. This service supports electricity suppliers in aligning their operations with evolving market conditions, optimising customer portfolios, and developing long-term commercial strategies.

The Electricity Distribution Consulting service provides detailed electricity demand projections and customer group analyses for distribution companies, covering both historical performance and future expectations throughout the operational period.

As part of this service:

Historical electricity demand by customer group is analysed, and forward-looking forecasts are developed on a regional basis.

Consumption and customer projections are produced for both regulated and non-regulated consumers.

Electricity procurement costs (including EÜAŞ contracts, day-ahead market prices, and bilateral agreements) are evaluated to build comprehensive cost forecasts.

Necessary inputs are provided for cash flow and income statement modelling to support financial planning and operational efficiency.

“The Bilateral Agreements Consulting service focuses on analysing the revenues and costs generated throughout the term of bilateral contracts.

Within this scope, risk assessments are conducted to evaluate the potential impact of factors such as price volatility, supply–demand balance, and regulatory changes. Detailed financial models are developed to assess the effects of contract terms on cash flow, cost structure, and profitability.

The service also includes the review of contract compliance with market conditions and provides recommendations to enhance competitiveness. In addition, the economic and operational feasibility of bilateral agreements is evaluated to support investment decisions with data-driven insights.”

Under the Hydrogen and Green Ammonia Consulting service, support is provided to make hydrogen and green ammonia projects more attractive to investors, facilitate financing processes, and ensure the long-term success of investments.

In addition, comprehensive assessments are conducted on the growth potential of hydrogen and green ammonia markets, including demand trends and competitive dynamics, to provide investors with valuable insights for market and competition analysis.

The Battery Feasibility Report service focuses on analysing and optimising the revenue potential of energy facilities integrated with storage systems, using the BatterySIM model developed by APLUS Enerji Danışmanlık.

Within this scope, different capacity and configuration scenarios are analysed to generate integrated revenue projections based on day-ahead market prices, renewable energy generation, and ancillary services markets.

Through this model, the most profitable strategies are identified by considering factors such as electricity sales from batteries to the grid, frequency control services, and arbitrage revenues.

Work with APLUS Enerji Danışmanlık to navigate the energy market with confidence and clarity.